Advertising campaign in Switzerland

COVER is bringing itself a further step closer to the Swiss people with a new TV spot, posters and radio sponsoring.

Following the positive feedback from the market environment in Switzerland, COVER again wishes to invest in the awareness level of the brand at the end of 2009. With its third consecutive campaign, the watch brand is strengthening its presence in its home market and thereby supporting the more than 125 business partners in Switzerland.
The new advertising campaign generates customer needs and gives the consumer sufficient time to fall in love with the COVER product. The message “Discover COVER” is portrayed in pictorial form and is a visual milestone of the brand image. The campaign was developed in cooperation with the advertising agency Blitz and Donner in Berne.